__FUSE98 Conference. Beyond Typography was a higher level theme for Neville Brody’s idea of the body electric which drove much of the topics at the conference. We used acupuncture as our inspiration for the logo and typography. We removed the word spacing and used little needles with numbers which functioned as footnotes to give explanation and greater meaning for the words following it. Design team included Oliver Chetelat, John Close and Shawn Hazen.

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