__Apollo Tyres Identity, 2008. Saffron Brand Consultants, New York. Apollo needed a serious update on their brand since they were moving into Germany and the UK. We wanted to be simple and colorful to reflect the Indian culture and the spirit of the company. Inspired by the sun and tires you can see the evolution of the visual expression. Design team included Jodie Gatlin and Josh Distler.

Back to topBack