_Belkin logotype, 2011. Wolff Olins, New York. The Wolff Olins team asked me to craft a bespoke logotype to go with the symbol they had developed. We did not want to make it totally geometric but it had to work well with the round forms of the new symbol PIP. The Wolff Olins team was Mads Poulsen and Christian Butte led by Jordan Crane.

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