__El Banco Deuno Identity, 2008. Saffron Consultants, New York. A bank with the business model to be affordable for the new emerging middle class in Mexico. To go with the name and strategy (developed in Saffron Madrid) “one’s bank“, the new identity needed to express the local culture but be contemporary. The colors, patterns, imagery and bespoke typeface were inspired by the richness and idiosyncratic visual culture of the country. Designed with Josh Distler. Typeface designed with Paul van der Laan.