_Aetna logotype, 2011. Siegel+Gale, New York. A bespoke logotype for the insurance giant aetna. I was asked by Henricus Kusbiantoro who was the design director on the job to come in and work on a series logotype designs which explored connected ae configurations. This all lowercase version was the favorite and the final design used for the relaunch of the new brand identity.

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