GE Inspira
—Serif
—Serif
GE Inspira
—Serif
—Serif
GE Inspira
—Serif
—Serif
200px
56px
1.2
0px
F-15EX Eagle
F-15EX Eagle
F-15EX Eagle
200px
56px
1.2
0px
Haliade-X12
Haliade-X12
Haliade-X12
200px
56px
1.2
0px
Catalyst™
Catalyst™
Catalyst™
72px
36px
1.2
0px
No other American company can claim a heritage of innovation as deep and broad as GE. From Thomas Alva Edison’s first incandescent light bulb to the latest jet engine brimming with internet-connected sensors and 3D-printed parts, GE has pioneered technologies that have spurred world-transforming changes and improved the lives of billions.
No other American company can claim a heritage of innovation as deep and broad as GE. From Thomas Alva Edison’s first incandescent light bulb to the latest jet engine brimming with internet-connected sensors and 3D-printed parts, GE has pioneered technologies that have spurred world-transforming changes and improved the lives of billions.
No other American company can claim a heritage of innovation as deep and broad as GE. From Thomas Alva Edison’s first incandescent light bulb to the latest jet engine brimming with internet-connected sensors and 3D-printed parts, GE has pioneered technologies that have spurred world-transforming changes and improved the lives of billions.
48px
24px
1.3
0px
Tackling the urgent global priority that is climate change will require solving the energy trilemma of economic development, reliability and sustainability. People around the world deserve access to sustainable, affordable and reliable electricity, which is critical to reducing poverty and hunger and promoting access to education and health care. Doing this will require a combination of global action, national commitments and consistent policy and regulatory frameworks.
Tackling the urgent global priority that is climate change will require solving the energy trilemma of economic development, reliability and sustainability. People around the world deserve access to sustainable, affordable and reliable electricity, which is critical to reducing poverty and hunger and promoting access to education and health care. Doing this will require a combination of global action, national commitments and consistent policy and regulatory frameworks.
Tackling the urgent global priority that is climate change will require solving the energy trilemma of economic development, reliability and sustainability. People around the world deserve access to sustainable, affordable and reliable electricity, which is critical to reducing poverty and hunger and promoting access to education and health care. Doing this will require a combination of global action, national commitments and consistent policy and regulatory frameworks.
20px
18px
1.4
0px
During 1889, Thomas Edison had business interests in many electricity-related companies, including Edison Lamp Company, a lamp manufacturer in East Newark, New Jersey; Edison Machine Works, a manufacturer of dynamos and large electric motors in Schenectady, New York; Bergmann & Company, a manufacturer of electric lighting fixtures, sockets, and other electric lighting devices; and Edison Electric Light Company, the patent-holding company and the financial arm backed by J. P. Morgan and the Vanderbilt family for Edison’s lighting experiments.
In 1889, Drexel, Morgan & Co., a company founded by J.P. Morgan and Anthony J. Drexel, financed Edison’s research and helped merge those companies under one corporation to form Edison General Electric Company, which was incorporated in New York on April 24, 1889. The new company also acquired Sprague Electric Railway & Motor Company in the same year. The consolidation did not involve all of the companies established by Edison; notably, the Edison Illuminating Company, which would later become Consolidated Edison, was not part of the merger.
In 1880, Gerald Waldo Hart formed the American Electric Company of New Britain, Connecticut, which merged a few years later with Thomson-Houston Electric Company, led by Charles Coffin. In 1887, Hart left to become superintendent of the Edison Electric Company of Kansas City, Missouri. General Electric was formed through the 1892 merger of Edison General Electric Company of New York, and Thomson-Houston Electric Company of Massachusetts, with the support of Drexel, Morgan & Co. Both plants continue to operate under the GE banner to this day.
During 1889, Thomas Edison had business interests in many electricity-related companies, including Edison Lamp Company, a lamp manufacturer in East Newark, New Jersey; Edison Machine Works, a manufacturer of dynamos and large electric motors in Schenectady, New York; Bergmann & Company, a manufacturer of electric lighting fixtures, sockets, and other electric lighting devices; and Edison Electric Light Company, the patent-holding company and the financial arm backed by J. P. Morgan and the Vanderbilt family for Edison’s lighting experiments.
In 1889, Drexel, Morgan & Co., a company founded by J.P. Morgan and Anthony J. Drexel, financed Edison’s research and helped merge those companies under one corporation to form Edison General Electric Company, which was incorporated in New York on April 24, 1889. The new company also acquired Sprague Electric Railway & Motor Company in the same year. The consolidation did not involve all of the companies established by Edison; notably, the Edison Illuminating Company, which would later become Consolidated Edison, was not part of the merger.
In 1880, Gerald Waldo Hart formed the American Electric Company of New Britain, Connecticut, which merged a few years later with Thomson-Houston Electric Company, led by Charles Coffin. In 1887, Hart left to become superintendent of the Edison Electric Company of Kansas City, Missouri. General Electric was formed through the 1892 merger of Edison General Electric Company of New York, and Thomson-Houston Electric Company of Massachusetts, with the support of Drexel, Morgan & Co. Both plants continue to operate under the GE banner to this day.
During 1889, Thomas Edison had business interests in many electricity-related companies, including Edison Lamp Company, a lamp manufacturer in East Newark, New Jersey; Edison Machine Works, a manufacturer of dynamos and large electric motors in Schenectady, New York; Bergmann & Company, a manufacturer of electric lighting fixtures, sockets, and other electric lighting devices; and Edison Electric Light Company, the patent-holding company and the financial arm backed by J. P. Morgan and the Vanderbilt family for Edison’s lighting experiments.
In 1889, Drexel, Morgan & Co., a company founded by J.P. Morgan and Anthony J. Drexel, financed Edison’s research and helped merge those companies under one corporation to form Edison General Electric Company, which was incorporated in New York on April 24, 1889. The new company also acquired Sprague Electric Railway & Motor Company in the same year. The consolidation did not involve all of the companies established by Edison; notably, the Edison Illuminating Company, which would later become Consolidated Edison, was not part of the merger.
In 1880, Gerald Waldo Hart formed the American Electric Company of New Britain, Connecticut, which merged a few years later with Thomson-Houston Electric Company, led by Charles Coffin. In 1887, Hart left to become superintendent of the Edison Electric Company of Kansas City, Missouri. General Electric was formed through the 1892 merger of Edison General Electric Company of New York, and Thomson-Houston Electric Company of Massachusetts, with the support of Drexel, Morgan & Co. Both plants continue to operate under the GE banner to this day.
16px
16px
1.4
0px
During 1889, Thomas Edison had business interests in many electricity-related companies, including Edison Lamp Company, a lamp manufacturer in East Newark, New Jersey; Edison Machine Works, a manufacturer of dynamos and large electric motors in Schenectady, New York; Bergmann & Company, a manufacturer of electric lighting fixtures, sockets, and other electric lighting devices; and Edison Electric Light Company, the patent-holding company and the financial arm backed by J. P. Morgan and the Vanderbilt family for Edison’s lighting experiments.
In 1889, Drexel, Morgan & Co., a company founded by J.P. Morgan and Anthony J. Drexel, financed Edison’s research and helped merge those companies under one corporation to form Edison General Electric Company, which was incorporated in New York on April 24, 1889. The new company also acquired Sprague Electric Railway & Motor Company in the same year. The consolidation did not involve all of the companies established by Edison; notably, the Edison Illuminating Company, which would later become Consolidated Edison, was not part of the merger.
In 1880, Gerald Waldo Hart formed the American Electric Company of New Britain, Connecticut, which merged a few years later with Thomson-Houston Electric Company, led by Charles Coffin. In 1887, Hart left to become superintendent of the Edison Electric Company of Kansas City, Missouri. General Electric was formed through the 1892 merger of Edison General Electric Company of New York, and Thomson-Houston Electric Company of Massachusetts, with the support of Drexel, Morgan & Co. Both plants continue to operate under the GE banner to this day.
During 1889, Thomas Edison had business interests in many electricity-related companies, including Edison Lamp Company, a lamp manufacturer in East Newark, New Jersey; Edison Machine Works, a manufacturer of dynamos and large electric motors in Schenectady, New York; Bergmann & Company, a manufacturer of electric lighting fixtures, sockets, and other electric lighting devices; and Edison Electric Light Company, the patent-holding company and the financial arm backed by J. P. Morgan and the Vanderbilt family for Edison’s lighting experiments.
In 1889, Drexel, Morgan & Co., a company founded by J.P. Morgan and Anthony J. Drexel, financed Edison’s research and helped merge those companies under one corporation to form Edison General Electric Company, which was incorporated in New York on April 24, 1889. The new company also acquired Sprague Electric Railway & Motor Company in the same year. The consolidation did not involve all of the companies established by Edison; notably, the Edison Illuminating Company, which would later become Consolidated Edison, was not part of the merger.
In 1880, Gerald Waldo Hart formed the American Electric Company of New Britain, Connecticut, which merged a few years later with Thomson-Houston Electric Company, led by Charles Coffin. In 1887, Hart left to become superintendent of the Edison Electric Company of Kansas City, Missouri. General Electric was formed through the 1892 merger of Edison General Electric Company of New York, and Thomson-Houston Electric Company of Massachusetts, with the support of Drexel, Morgan & Co. Both plants continue to operate under the GE banner to this day.
During 1889, Thomas Edison had business interests in many electricity-related companies, including Edison Lamp Company, a lamp manufacturer in East Newark, New Jersey; Edison Machine Works, a manufacturer of dynamos and large electric motors in Schenectady, New York; Bergmann & Company, a manufacturer of electric lighting fixtures, sockets, and other electric lighting devices; and Edison Electric Light Company, the patent-holding company and the financial arm backed by J. P. Morgan and the Vanderbilt family for Edison’s lighting experiments.
In 1889, Drexel, Morgan & Co., a company founded by J.P. Morgan and Anthony J. Drexel, financed Edison’s research and helped merge those companies under one corporation to form Edison General Electric Company, which was incorporated in New York on April 24, 1889. The new company also acquired Sprague Electric Railway & Motor Company in the same year. The consolidation did not involve all of the companies established by Edison; notably, the Edison Illuminating Company, which would later become Consolidated Edison, was not part of the merger.
In 1880, Gerald Waldo Hart formed the American Electric Company of New Britain, Connecticut, which merged a few years later with Thomson-Houston Electric Company, led by Charles Coffin. In 1887, Hart left to become superintendent of the Edison Electric Company of Kansas City, Missouri. General Electric was formed through the 1892 merger of Edison General Electric Company of New York, and Thomson-Houston Electric Company of Massachusetts, with the support of Drexel, Morgan & Co. Both plants continue to operate under the GE banner to this day.
GE Inspira™ Serif styles
Regular
Bold
Regular Italic
Bold Italic
Regular
Regular Italic
Bold
Bold Italic
Summary
GE Inspira™ Sans and Serif are explicitly designed for text and more robust typographic needs across GE user experiences while maintaining the characteristics and DNA from the original GE Inspira typeface created ten years earlier. The Inspira family is comprised of eight styles: four serif and four sans-serif fonts. While the two sets are designed to complement each other, they hold their ground just as well on their own.
The serif family follows the structure of the sans-serif but, furthermore, takes inspiration from the Clarendons of the 19th century — a nod to the time when GE was founded. It features a moderate stroke contrast, sturdy slab serifs, and prominent ball terminals. The slightly rounded corners help tie the series together and underline its handsome appearance. Designed in 2013.
Credits & details
Design Agency
Wolff Olins, New York
Creative direction
Mike Abbink
Design
Mike Abbink, Paul van der Laan, Pieter van Rosmalen
Engineering
Bold Monday