__Knoll Chadwick poster, 2004. Wolff Olins, San Francisco. I wanted something as straight forward and honest as the brochure we did so having a poster with the chair at 100% made sense. It’s what the chair looks like. The back showed it in all it’s configurations and colors. The cover was designed by the way it folded itself up. All I had to do was place the type and the logo. Photography by Doug Rosa.

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