IBM Design Language homepage
IBM Design Language homepage
IDL site overview
IDL site overview
IDL site overview mobile
IDL site overview mobile

Exhibits

IBM software product example
IBM software product example
IBM Security event badge
IBM Security event badge
IBM Security product
IBM Security product
IBM Blockchain Product
IBM Blockchain Product
IBM Watson environment
IBM Watson environment
IBM Cloud logo
IBM Cloud logo
IBM Cloud product
IBM Cloud product
IBM Services brochures
IBM Services brochures
IBM Services tote
IBM Services tote
IBM Services keynote
IBM Services keynote
IBM Developer posters
IBM Developer posters
IBM Research photography
IBM Research photography
IBM Developer product
IBM Developer product
IBM Q product
IBM Q product
IBM Q computer
IBM Q computer
IBM Research
IBM Research
Think keynote
Think keynote
IBM Q System One
IBM Q System One
Think event
Think event

2x Grid

IBM business card grid
IBM business card grid
IBM events grid
IBM events grid
IBM Watson product grid
IBM Watson product grid

Typeface

IBM Plex duality
IBM Plex duality
IBM Plex™ glyphs
IBM Plex™ glyphs

Iconography

IBM iconography details
IBM iconography details
IBM iconography grid
IBM iconography grid
IBM UI icons
IBM UI icons
IBM pictograms
IBM pictograms
IBM pictograms in color
IBM pictograms in color
IBM app icons
IBM app icons

Color

Illustration

IBM illustration line style
IBM illustration line style
IBM illustration line style
IBM illustration line style
IBM illustration isometric style
IBM illustration isometric style
IBM illustration flat style
IBM illustration flat style
IBM illustration isometric style
IBM illustration isometric style
IBM illustration flat style
IBM illustration flat style
IBM illustration isometric style
IBM illustration isometric style
IBM illustration isometric style
IBM illustration isometric style
IBM illustration flat style
IBM illustration flat style

Animation

Summary

In Spring 2017, leaders from the brand, digital, and product teams joined forces to define a design ethos and unify our brand identity and design system. This effort was intended to provide cohesion, strengthen our platform and culture and double down on our design craftsmanship. The work crystallized as the IBM Design Language (IDL). Its foundation is a set of essential design elements that serve as the core ingredients for expressing every IBM branded experience regardless of the medium and yield an aesthetic defined by beliefs, principles and actions.

With a design philosophy and language in place, it was time to orchestrate the critical elements and manifest them across the business. Collaborating closely with design leaders and superstars from various parts of the company and design community to help engineer and flex the system. We created detailed guidance, tools, templates and assets, and a series of essential courses to help onboard IBMers and agency partners.

IBM Design

Design partners

Websites