Historical references from NBCUniversal archives show various typographic styles used for both NBC and Universal Films that capture the golden age of film and broadcast.
Bespoke typeface: Rock Serif
Bespoke typeface: Rock Sans
Rock type family
Rock Sans complements the NBCU logotype within the division and department lockups used across the business.
The new merger with Comcast demanded a strong point of view and an equal presence between the brands. The new logotype stands as its own identity and represents the whole company, and it is designed to better coexist with all of the brands in our family. While the new design solution removed the peacock and globe, the new logotype celebrates the company’s heritage in new, more subtle ways. It unites elements from NBC and Universal’s storied legacy — like the Art Deco feeling of Rockefeller Center and the silver screen sophistication of old-school Hollywood. The logotype also drove a new corporate typeface family named Rock, playing a vital role in the new brand expression.
Credits & details