Ettore Sottsass: To me design, as I said, is a way of discussing life. It is a way of addressing society, politics, eroticism, food and even design. At the end, it is a way of building up a possible figurative utopia or metaphor about life. Certainly to me design is not restricted to the necessity of giving form to a more or less stupid product for a more or less sophisticated industry. So, if you have to teach something about design, you have to teach, first of all, about life and you have to insist, explaining that technology is one of the metaphors of life.
Ettore Sottsass: To me design, as I said, is a way of discussing life. It is a way of addressing society, politics, eroticism, food and even design. At the end, it is a way of building up a possible figurative utopia or metaphor about life. Certainly to me design is not restricted to the necessity of giving form to a more or less stupid product for a more or less sophisticated industry. So, if you have to teach something about design, you have to teach, first of all, about life and you have to insist, explaining that technology is one of the metaphors of life.
Ettore Sottsass: To me design, as I said, is a way of discussing life. It is a way of addressing society, politics, eroticism, food and even design. At the end, it is a way of building up a possible figurative utopia or metaphor about life. Certainly to me design is not restricted to the necessity of giving form to a more or less stupid product for a more or less sophisticated industry. So, if you have to teach something about design, you have to teach, first of all, about life and you have to insist, explaining that technology is one of the metaphors of life.
Ettore Sottsass: To me design, as I said, is a way of discussing life. It is a way of addressing society, politics, eroticism, food and even design. At the end, it is a way of building up a possible figurative utopia or metaphor about life. Certainly to me design is not restricted to the necessity of giving form to a more or less stupid product for a more or less sophisticated industry. So, if you have to teach something about design, you have to teach, first of all, about life and you have to insist, explaining that technology is one of the metaphors of life.
Ettore Sottsass: To me design, as I said, is a way of discussing life. It is a way of addressing society, politics, eroticism, food and even design. At the end, it is a way of building up a possible figurative utopia or metaphor about life. Certainly to me design is not restricted to the necessity of giving form to a more or less stupid product for a more or less sophisticated industry. So, if you have to teach something about design, you have to teach, first of all, about life and you have to insist, explaining that technology is one of the metaphors of life.
Ettore Sottsass: To me design, as I said, is a way of discussing life. It is a way of addressing society, politics, eroticism, food and even design. At the end, it is a way of building up a possible figurative utopia or metaphor about life. Certainly to me design is not restricted to the necessity of giving form to a more or less stupid product for a more or less sophisticated industry. So, if you have to teach something about design, you have to teach, first of all, about life and you have to insist, explaining that technology is one of the metaphors of life.
Ettore Sottsass: To me design, as I said, is a way of discussing life. It is a way of addressing society, politics, eroticism, food and even design. At the end, it is a way of building up a possible figurative utopia or metaphor about life. Certainly to me design is not restricted to the necessity of giving form to a more or less stupid product for a more or less sophisticated industry. So, if you have to teach something about design, you have to teach, first of all, about life and you have to insist, explaining that technology is one of the metaphors of life.
Ettore Sottsass: To me design, as I said, is a way of discussing life. It is a way of addressing society, politics, eroticism, food and even design. At the end, it is a way of building up a possible figurative utopia or metaphor about life. Certainly to me design is not restricted to the necessity of giving form to a more or less stupid product for a more or less sophisticated industry. So, if you have to teach something about design, you have to teach, first of all, about life and you have to insist, explaining that technology is one of the metaphors of life.
Ettore Sottsass: To me design, as I said, is a way of discussing life. It is a way of addressing society, politics, eroticism, food and even design. At the end, it is a way of building up a possible figurative utopia or metaphor about life. Certainly to me design is not restricted to the necessity of giving form to a more or less stupid product for a more or less sophisticated industry. So, if you have to teach something about design, you have to teach, first of all, about life and you have to insist, explaining that technology is one of the metaphors of life.