Lygia Clark

A World of Its Own

Sites of Reason

Latin America in Construction


The design of the exhibition and all the supporting visual elements required for the show were the primary obsession of the internal MoMA design team. This typically comprised but was not limited to the design of title walls, information panels, wall typography, information design, labels, printed objects, and interactive experiences. Nonetheless, the team’s accountability extended beyond the creation of the exhibition space to the concept development, design, and production of the annual advertising for the museum’s exhibitions, programs, and events. Additionally, the team was responsible for the visual identity across all platforms and departments — including the exhibitions, information design, signage, wayfinding, brand identity, advertising, programs, events, retail, and digital experiences.

The above sampling reflects only a handful of shows demonstrating the range of typography used to express the various exhibitions. Each title wall required collaborating with the curators and installation designers to strategize the best implementation to achieve the desired results. Some were simple, some were very difficult — but always beautifully executed.

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